The dramatic growth of the venture-capital landscape has seen an increase not only in the number of investors but also in the investor types. Corporate investors, also known as corporate venture capitalists (CVCs), are among the most prolific investors both in terms of numbers and assets under management. However, the decision to seek corporate backing is not a trivial one and should be taken with care. Here, we take you through an entertaining narrative on the potential role of CVCs in serving startups, exploring how such partnerships can be beneficial in some cases yet detrimental in others.
